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Blog Post Results for Tag 'customer'

Through the Eyes of a Customer

Jun 21 - I am my own customer. Here at PaperThin, we’re in the midst of rolling out a new site. No, not a new PaperThin.com. This will be the fourth generation of a website that has never, and will never, be pressed into production...yet all customers and prospects will want to use it, making it of critical importance. It’s our Demo site. We’re pouring as much energy into this as we would for a customer implementation.

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How to Create a Social Media Roadmap...or, the Key to Unlocking Social Media Value

Nov 26 - If social media is not done correctly, the consequences could be ugly. As marketers, we go to huge efforts to get consumer's attention. That consumer can be your biggest fan or your worst critic depending on how well you execute. And it only takes one angry customer with a blog to do real damage to your brand's reputation. So how do you avoid the angry-customer-screaming-at-the-top-of-their-lungs-via-every-digital-channel scenario?

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