The key to digital marketing success today is to deliver highly targeted content that anticipates a website visitor’s needs. This means giving personally-relevant content to the right audience at the right time for a more compelling Web experience that increases engagement and helps marketers improve their overall chance of success.
CommonSpot uses implicit and explicit personalization to deliver personalized user experiences that drive value for website visitors and your organization. You can present entirely different Web pages with changes to site design, content and offers, for example, based on the mobile device being used, geo location, website activity, areas of interest, content viewed, searches made, and form conversions—to name only a few. CommonSpot gathers information from each visitor during every session, including the current one, so Web content dynamically adjusts delivering personally-relevant content at exactly the right moment.